THE MONEY WAS EARNED.
WAS IT RECEIVED?

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Sep 16, 2026 • 12:36

Your Google Ads Data Has an Expiration Date

Your Google Ads Data Disappears in Two Weeks, Save It Now Google is folding Local Services Ads into the main Google Ads platform. Plumbing, HVAC, electrical, roofing, and pest control first. Pay-per-lead pricing stays, but your performance history doesn't carry over once your account converts, and you get about 14 days' notice. Export your data now. Also this week: TracPipe, Jones Stephens, Bard, M&M Manufacturing, and Snappy all raised prices within three weeks of each other, stacking on the ~20% cost jump from January's EPA refrigerant rule. If your markups haven't moved since spring, you're quoting below true cost. This week's move: export your LSA data, check the new Google Ads dashboard once converted, and compare your material invoices against a few months back. Sources: - Google Ads Help: https://support.google.com/google-ads/answer/17213585?hl=en - Search Engine Roundtable: https://www.seroundtable.com/google-local-services-ads-transition-google-ads-41717.html - ACHR News: https://www.achrnews.com/articles/166624-hvac-price-increase-list-september-2026 More at paymentreceivedpod.com

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Real numbers, real operational gaps, and practical moves home service owners can use.

Aug 27, 2026 • 08:58

PE Firms Consolidate Home Services

Private equity has made significant investments in the HVAC, plumbing, and electrical sectors, leading to a consolidation of services and a shift in the market dynamics. This has implications for local businesses, technicians, and business owners, who must adapt to the changing landscape and focus on preparation and discipline to thrive in the industry. Takeaways Private equity's investment is reshaping the trades industry Local businesses must adapt to the changing market dynamics Chapters 00:00 Private Equity in Trades 01:01 The Roll-Up Strategy 02:27 Consolidation of Services 03:26 Impact on Local Businesses 04:27 Acquisition of Technicians 05:25 Setting Exit Multiple 06:23 Advantage of Measurement 07:24 Quick Wins for Small Businesses 08:21 Preparation and Discipline

Aug 26, 2026 • 14:15

HomePro Brief

The latest and greatest news for home service professionals, covering lead platforms, industry changes, private equity acquisitions, CRM and field tech updates, and best practices in operations. Takeaways Google is making changes to its pay-per-lead model and expanding LSA service categories. Private equity firms are consolidating in home services, leading to tighter labor competition and pricing pressure. Quick response time to customer inquiries leads to higher job retention and repeat business. Chapters 00:00 Lead Platforms and Google Changes 03:20 Angie's Lead Volume and Private Equity Acquisitions 05:46 CRM and Field Tech Updates 09:34 Best Practices and Operations 13:08 Quick Wins and Takeaways

Sep 1, 2026 • 14:34

Listen Before You Invest In More Ad Dollars

The conversation delves into the concept of the 'ghost rate' and its impact on business performance. It explores the causes of the ghost rate and provides strategies to address and improve the response system. Additionally, it emphasizes the importance of establishing a solid foundation for effective communication with customers. Takeaways Understanding the concept of the 'ghost rate' and its impact on business performance. Strategies to address and improve the response system to reduce the ghost rate. Chapters 00:00 The Ghost Rate: Understanding the Gap 02:19 Defining the Ghost Rate 04:15 The Impact of the Ghost Rate 06:11 Causes of the Ghost Rate 08:40 Strategies to Address the Ghost Rate 12:33 Establishing a Solid Foundation

Aug 25, 2026 • 18:56

Leads Don't Pay The Bills

The conversation delves into the critical aspects of lead tracking, the seven checkpoints for home service providers, understanding business leaks, effective lead tracking and management, communication and follow-up, ego, growth, and feedback, knowing your numbers and processes, fixing leaks in the business, and concludes with an assignment for the audience to implement. Takeaways Effective lead tracking is crucial for business success Understanding and addressing business leaks is essential for growth and profitability Chapters 00:00 The Importance of Tracking Leads 01:34 Seven Checkpoints for Home Service Providers 03:00 Understanding Business Leaks 03:58 Effective Lead Tracking and Management 06:25 Communication and Follow-Up 09:14 Ego, Growth, and Feedback 12:03 Knowing Your Numbers and Processes 14:51 Fixing Leaks in the Business 16:38 Assignment and Conclusion

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REVENUE
SHOULD NOT
DISAPPEAR.

Payment Received follows the full journey of a home service dollar, from the first call through follow up, conversion, completed work, and collection.

Each episode turns common revenue blind spots into clearer questions, stronger decisions, and a practical next move.

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THE MONEY WAS EARNED.WAS IT RECEIVED?

Your Google Ads Data Has an Expiration Date

LISTEN TO THECONVERSATIONS.

PE Firms Consolidate Home Services

HomePro Brief

Listen Before You Invest In More Ad Dollars

Leads Don't Pay The Bills

REVENUESHOULD NOTDISAPPEAR.

FIND THE LEAKBEHIND THENUMBERS.

NEW EPISODES.PRACTICAL NOTES.

NEED HELP WITHYOUR NUMBERS?

THE MONEY WAS EARNED.
WAS IT RECEIVED?

LISTEN TO THE
CONVERSATIONS.

REVENUE
SHOULD NOT
DISAPPEAR.

FIND THE LEAK
BEHIND THE
NUMBERS.

NEW EPISODES.
PRACTICAL NOTES.

NEED HELP WITH
YOUR NUMBERS?